Times are definitely changing. Just a decade ago, your typical path to fame and fortune (i.e., every kid’s dream) was to become a professional athlete, musician, or an actor or actress. In today’s times, however, becoming rich can happen without navigating twists and turns to stardom. In fact, you can become even more famous than the top NBA pick or the latest top charting artist. How can this be possible? Well, it’s all thanks to digital marketing.
You can ask Gary Vaynerchuk. Forbes recently named him the top online marketing influencer to watch out for. On this list were 16 other digital marketers who’ve made a pretty penny doing this job.
Gary is a digital marketer and a serial entrepreneur, as well as a bestselling author. He’s invested in Snapchat, Uber, Twitter, and Facebook, and he’s drawn in millions upon millions of viewers to #DailyVee and #AskGaryVee.
On November 14, 2017, the shoe company K-Swiss collaborated with Gary to launch “Gary Vee 001 and 002” shoes. That’s right, a businessman has his own special line of shoes. That just goes to prove our point: digital marketers really are the new rock stars!
Thanks to Gary Vee and other digital marketers, traditional business methodology is getting a fresh new facelift. Millennials and generation K have taken the old models of success, cast them aside, and created an online way to do things. These generations have been shaped by the “always online” trend and enjoy availability. They’ve also seen economic changes, and they’ve seen terrorism. They don’t look to traditional institutions - they look to make a brand-new better way.
Gary isn’t the first online personality whose fame grew from online business success. Countless others have helped forge this path, and we see so many of them in the headlines today. For instance, a decade ago there wasn’t a Kim Kardashian or Mark Zuckerberg to help us demonstrate how digital and social marketing were the best and most profitable businesses to be involved in.
I’ve had the privilege of being a part of the evolution of digital marketing, and I’m here to tell you that it’s still a transformation in progress. I honestly believe there will always be room for growth in digital marketing because technology is always changing. That’s why I offer this message to you: if you’re ready for a better way and you want to help break away from old marketing, then digital marketing is for you. Just one great idea can lead to a rock star lifestyle. Just ask Gary Vee and Mark Zuckerberg.
As a teacher for Certified Digital Marketing Professionals, I’ve personally seen how digital marketing has changed careers and lives. The largest book or movie deal could be signed by a digital marketer with a smart phone and a dream. It’s a disrupt-or-be-disrupted world!