LinkedIn has long reigned as the premier professional networking site, and over the years, marketers and sales pros have learned how to leverage the platform for their own good. The platform has continued to change to deliver what we see now: a single hub for CRM success.

As you might well know, CRM (customer relationship management) is crucial for the success of any business. The hang up is that CRM can take some time. This is where LinkedIn comes in. When used properly, LinkedIn gives you a free or low-cost platform for one-on-one interaction, follow-ups, customer acquisition, and more. Whether you want new leads or want to reach out to existing ones, LinkedIn might just be the ace-in-the-hole you’ve been looking for.

Forget dry interaction. No more cold calling. Don’t even worry about picking up the phone or leaving the office. Save time and money by using LinkedIn. Truly, it’s that simple.

If you’ve never used it, you’re probably wondering what LinkedIn can really do for you. Perhaps you’ve never joined, or maybe you have an account but aren’t familiar with it. In either case, you’re missing out on a valuable tool for CRM.

First of all, LinkedIn has evolved to offer both desktop and mobile platforms. You can take advantage of both, giving you the freedom to network from your office or on-the-go. Plus, LinkedIn recently underwent an overhaul. It’s never been easier to navigate than it is now. Currently, the streamlined redesign makes it easy to find what you’re looking for and get to socializing. You can even store relationship details - visible only to you - with each of your connections. Talk about an amazing CRM tool!

With LinkedIn, you can set reminders for appointments, anniversaries, and more. This really opens the door for building relationships with your prospects and customers. In addition, you can view the details about how you met each connection, and you can share information via the LinkedIn platform - from articles to new job updates. Not only can you connect with many, many people - the platform has nearly 470 million users - you can act as a matchmaker by connecting others.

LinkedIn has also taken strides to make it easier than ever to message other users.

Another reason why LinkedIn is making CRM sexy again? The platform is now using more algorithms than ever to connect members with the content they want to see. This makes it possible to meet new connections who are looking for someone like you. You can view suggestions on who to follow, as well as suggestions for influencers to follow. Whether you’re an influencer or a newbie in your niche, you can benefit from using LinkedIn as a CRM tool.

As sales and marketing evolve, LinkedIn provides a digital way to keep in touch with your customers and prospects, and I recommend leveraging it as much as possible.

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