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BDC

Articles about BDC in the automotive industry.

Social Media

Do Social Ads Work? ... Only If You Do!

Just like any other lead or sale... social customers take work! I believe in Facebook and other social advertising to generate sales leads. This can be done for virtually any business, regardless of demographics, background, or area. Social media advertising literally didn't exist 10 years ago.

Mike Phillips Mike Phillips
Marketing

Three Ways To Connect In A Digital Age

There are a lot of ways to connect today... here are three that are king ! When you think about it there are so many ways to "connect" with other people today.

Mike Phillips Mike Phillips
Automotive

Did we go too far with BDCs?

BDCs are limping around their final lap in dealerships today. Saddled with the task of handling one of the dealership’s most valuable assets with the lowest paid and least experienced staff, they

Jason Girdner Jason Girdner
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